—TechRound does not recommend or endorse any gambling, betting or financial advice or practices. All articles are purely informational—
Gamification enhances user engagement by helping to make tasks more rewarding and enjoyable. By incorporating gamification in business, whether it is through challenges, points or rewards, it becomes possible to drive customer loyalty while transforming otherwise mundane tasks into interactive experiences.
Gamification Can Transform Any Experience
Gamification can be used to transform any experience, making it more engaging and more interactive for the end user. Take Sainsbury鈥檚 for example. Their Nectar app often offers users the chance to swipe at a virtual scratch card, before being awarded free points towards their next shop. Shopping is otherwise a boring and mundane activity, but Sainsbury鈥檚 has found a way to gamify it and create an engaging experience with real rewards.
Spotify has also created a 鈥淲rapped鈥� feature, which awards cutscenes when you listen to a song a certain number of times. In other entertainment verticals, like iGaming, it鈥檚 clear that gamification can be applied to just about any theme or niche as well. When you games online for example, you may notice that Blueprint has taken the slow-paced activity of fishing and made it faster and more engaging.
With symbols that include fishing boats, seagulls and fish, people have the chance of winning free spins and up to 5,000x their wager. As the theme and symbols used to reflect the original sport, it retains the core elements but adds a layer of interest through gamification, showing that there are no bounds to what theme, sector, or business type gamification can be applied to.
The Success of Salesforce and Uber with Gamification
of how gamification can translate to real-world success. Trailhead, Salesforce鈥檚 learning platform includes numerous gamification elements, including points, challenges, and badges. This helps to make the process of learning more engaging and it helps to give it a more game-like feel. Salesforce has grown steadily since the implementation of this with revenue growing to $37.9 billion in 2024, showing a 9% increase.
, with their reward system. Driver efficiency and progress are tracked throughout the day, with a tier system that unlocks incentives and badges. If a rider cancels on the driver, the driver is also not charged a cancellation fee. Gamification such as this helps to stabilise their workforce, while聽showing that the company is committed to moving forward and adopting new trends in an attempt to stay relevant.
With examples like Uber and Salesforce actively showing how gamification can directly contribute to success, and with numerous companies showing how gamification can be applied to almost any vertical, theme, or service, it鈥檚 safe to say that it could well be the key to success in 2025.
As time goes on, it wouldn’t be surprising to see more and more companies adopt it as a way to complement their sales strategy, whether it is through digital scratch card rewards, loyalty programs, or progressive tiers that give additional discounts as people work their way up. The possibilities are endless, and the future is bright for companies willing to invest in this latest trend.
—TechRound does not recommend or endorse any gambling, betting or financial advice or practices. All articles are purely informational—
