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Tell us about Ama&Me

It all started with a frantic call from a close friend who鈥檇 just been told her baby鈥檚 head circumference was below the normal range. She jumped on Google鈥攍ike most of us would鈥攁nd ended up terrified by conflicting articles. Only later did she learn how common it is for early scans to be inaccurate. By then, her stress levels were through the roof. That鈥檚 when I realised parents need a more reliable source of support鈥攕omething that blends expert insights with convenience and empathy. And so, Ama&Me was born.

We wanted to create a platform that cuts through the chaos of endless search results and worst-case scenarios. With our AI-powered WhatsApp platform, parents can get trusted and empathetic on-demand answers anytime, day or night, without wading through heaps of misinformation. We鈥檙e here to offer clarity when it鈥檚 needed most.

What do you think makes Ama&Me unique?

We鈥檙e more than just an information service鈥攚e鈥檙e a holistic support system for new and expectant parents. Typical search engines can throw you down a rabbit hole of random links. Ama&Me, on the other hand, offers fast, reliable answers based on trusted sources.

Just as importantly, we know clinical facts alone don鈥檛 always ease anxiety. Our approach is warm and empathetic, aimed at boosting confidence rather than adding stress. We want parents to feel heard, not just informed. There鈥檚 something so much more personal using Whatsapp to reach out to someone you trust, rather than jumping onto your browser and reading random, typically doomsday, articles.聽

How has Ama&Me evolved?

Originally, we were all about delivering accurate answers quickly. But parents soon told us they also needed to feel genuinely understood. One user put it best:

鈥�I stumbled onto Ama&Me late one night looking for help with my newborn鈥檚 colic. Instead of a barrage of conflicting info, I got an immediate, empathetic response that felt like a supportive friend was guiding me. It was about feeling less alone, not just getting facts.鈥�

Hearing that changed our perspective. We refined our AI to pick up on emotional cues, added interactive Q&As, and developed a collection of expert articles tailored to real-life parenting worries. Now, Ama&Me is as much about emotional reassurance as it is about reliable information.

We鈥檝e also added voice commands, meaning you can speak to Ama&Me while your hands are full, and image recognition, so that parents can easily take pictures of anything concerning, such as rashes, and immediately get the feedback they need.

What can we see from Ama&Me in the future?

We鈥檙e only getting started. Our next step is deeper personalisation鈥攖ailoring guidance to each stage of pregnancy or your child鈥檚 age. We鈥檙e also exploring real-time consultations and forging more partnerships with healthcare pros. Staying on WhatsApp means parents can reach us wherever they are, whenever they need help.

Plus, we鈥檙e committed to making a bigger impact. For every subscription, we fund free access for parents in lower-income communities, ensuring everyone can benefit from trusted support. Our vision is simple: empower every parent, regardless of background, to navigate pregnancy and parenthood with confidence.

Building a community

Information alone isn鈥檛 enough. Parents need a sense of belonging and a place to share experiences. That鈥檚 why we want to develop a community, both online and off, so nobody feels isolated in their journey. By connecting people who鈥檝e been through similar challenges, we鈥檙e creating a friendly space where questions are answered, fears are eased, and top tips can be shared.